What is earned with computer games
30.06.07StudieWas is earned with computer games
In a study for the Federal Ministry for Family Affairs, the Hamburg Hans-Bredow Institute has also taken the market for computer games and video games under the microscope. Conclusion: A massive business in the protection of minors is subordinate.
The industry of computer games and video games has become more successful than the cinema industry in Germany. This emerges from a study of the Hamburg Hans-Bredow-Institute on behalf of the Federal Ministry for Family Affairs. In the study, the researchers call for stricter media criteria for the assessment of violence dominated games.
For the study, the researchers collected results from market research and from further investigation. A realization: The market alone for the software is a rapidly growing billion business.
Accordingly, sales of PC and video games even more in Germany amounted in 2000 to just 874 million euros. By 2006, sales rose had grown to nearly 1.3 billion euros. Meanwhile 3800 game titles are published annually.
The number of games sold had grown during the period from 33.6 million to 44.7 million units. The games industry is based on the sales figures so important as the German film industry, the researchers write - not counting the revenue from online games and sales of games for mobile phones.
The actual development costs of a game amounts regularly to more than a million euros, it said. In some cases fees were now spent in the tens of millions.
When game consoles is the fact that the hardware - such as Nintendo Wii, the Sony Playstation or the Xbox from Microsoft - would not initially produced to cover costs of the manufacturers. The proceeds are then generated on the sale of the software.
According to the study, the average price was for a computer game in 2006 at around 19 euros. Games for consoles cost around 32 euros on average. Of the proceeds go about half of publishers and developers, the proportion of developers, depending on the contract amounts to between five and 20 per cent of the amount.
The manufacturers use the PC games in phases. In the first edition would cost a game in the first six months, between 40 and 55 euros. In the second half the price fall of up to 25 euros; games that are older than a year, according to the researchers to have five to 20 euros. The last way of PC games: as a side dish with computer magazines or as part of a collection of games.
A consequence of the price decline is homemade: Later releases of the same game updates and promise more fun. In the period of high prices but the marketers try reportedly with very much advertising expense to drive the sales figures up. Usually the games for the PC after about ten weeks in the top-10 rankings in the charts disappear, the researchers write.
For console games of technical innovation pressure is lower. The replacement cycle of these systems is, according to the study in four to seven years, so that the developers and publishers could assume a much more stable hardware base. Also for this reason was to realize higher selling prices in the console market. On the other hand, went from ten to 15 percent of the sales proceeds at the consoles provider, according to the study.
In Germany, reportedly 42 percent of sales are made with PC games, console games, the revenue share of Thus was 39 percent. Games for mobile devices like PSP and Game Boy are market share at 19 percent.
On small handheld devices therefore are mainly young: more than 40 percent of each owner of a Nintendo DS or a Sony PSP were younger than 20 years. The study is one of the most widely used hardware in Germany: The biggest sales success was therefore Sony's Playstation 2 with five million units. On mobile devices, the Game Boy Advance is 3.6 million forward.
In the meantime million is the share diehard players in Germany. Have contributed to the network capability of the games. At LAN parties or tournaments, for the victorious professionals now collect prizes of tens of thousands of euros, the computer fans compete against each other. It is estimated that there are 1.2 and 1.5 million in Germany organized teams in groups (clans), which jointly participate in such events.
In this market, according to the researchers' findings of youth protection plays a subordinate role. This is evident in the classification of games into genres. Accordingly, the manufacturers market with consoles four percent, with PC games 17 percent of the offers as Shooter - ie shooting games.
However, the scientists also suspect behind other labels such as Arcade, role-playing and strategy hidden violence. Conclusion: violence dominated games are not as easy to track. The researchers write: The political debate in the media repeatedly discussed the so-called 'killer games' are to be taken as a genre due to the variety of genre mixes and overlaps little.
Report of the Hans Bredow Institute for minors in computer games
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